Choose the best for your little ones!

Flik Flak

Flik Flak is the world’s favorite children’s watch. Since 1987, Flik Flak has been creating Swiss made watches for kids that help them to learn to tell the time with a fun and entertaining concept.

The birth of Flik Flak?

Flik Flak’s entire brand life is expressed in the word Passion. Created in 1987, Flik Flak was designed to be more than just a simple children’s watch. It is notably the first ever brand of children’s watches to introduce the concept of teaching the time, allowing this learning experience to be transformed into something amusing for children. Synonymous with unique quality, Flik Flak quickly became the world’s best-selling children’s watch

Always up-to-date

The creativity of Flik Flak products has always been inspired by quality, time, fashion, and children’s tastes. It is a brand that remains constantly stimulated to stay one step ahead in order to meet the expectations of parents and, of course, children!

Made in Switzerland

Every Flik Flak watch for kids is Swiss made and gets the highest marks for quality, right down to the precise quartz movement that makes it tick. It’s never too early to be on time!
Flik Flak children’s watches are manufactured in Switzerland at ETA, one of the Swatch Group’s largest watchmaking facilities. Each finished piece proudly bears the ETA mark of quality. Ticking the robustness box are resistant plastic cases, polishable plastic glasses, along with shock-resistance and water-resistance to survive the action of the kids on the playground and beyond.

What time is it?

A new application to teach children around the world with the concept of the clock, is the latest creation of Flik Flak.

What time is it? Discover the fun world of hours and minutes. Together with Flik & Flak, find out how easy it is to tell time. This app was developed in co-operation with teachers and educators to playfully teach children how to read time. Step by step, they learn how to read the numbers, hours and minutes as well as how to tell the time

This app is offered for free for Android or iOS and is presented as a fun game for kids.

Machine washable 40˚C

Flik Flak can survive a normal 40˚C cycle! Just pop it in a sock and it’s ready to go.


Flik Flak knows young skin is precious. That’s why we refuse to use chemicals that could be hazardous to health.


The “Swiss made” watch movement is safely housed in a strong plastic case and hidden behind a polishable, protective plastic face.

Water-resistant 3 bar

Flik Flak watches are water resistant up to 3 bars, so no excuses for avoiding a shower! Kids can of course swim and splash in water!

Swiss Made watch

This Flik Flak watch is all Swiss made. Its “power” comes from a Swiss movement.

Swatch Metropol

Swatch TEG